Category: Visual Effects

In this blog post I will discuss the camera techniques and production ideas for my advert. When creating my visual effects experiments and storyboards I was also thinking about how I would utilise the filming techniques in the filmed video clips to create a good advert. The first issue that I came across was trying to find ways to film myself without it being obvious that I was doing so and still creating the desired affect. For example, in the … Continue reading “Production and Camera Techniques”

In this blog post I will analyse the experiments I have created in preparation for the full advert. Whilst planning, I had to contemplate how I would utilise visual effects to make an aesthetically pleasing and meaningful film. I experimented with a few ideas to make sure that I would be able to execute the advert exactly how I had planned. The first thing I experimented with was the style of the advert. I edited photos that resemble camera shots … Continue reading “Experiments”

I started initially by brainstorming my ideas on paper. I had decided that I wanted to make an advert and knew that I wanted to raise awareness for mental health I was just unsure on what I wanted the advert to be promoting. Eventually I decided that it would be an advert for an up and coming app that helps people with anxiety to journal their feelings. From this decision I came up with the tagline ‘type it out’. I … Continue reading “Storyboarding and Notes”

In this project I will create an advert for a mental health app designed for TV and aimed at 20-30 year olds. The aim of the advert is to advocate mental health awareness (especially for anxiety and OCD) whilst also advertising the app itself and how it could help. The advert will be a combination of illustrated animations layered on top of camera work. The advert will follow the daily life of a seemingly healthy person but the illustrated animations … Continue reading “Initial Ideas and Inspiration”