Category: Creative Campaign

In this blog post I will show all of the spreads that make up the full magazine. ‘Air’ could be considered the Macrocosm (the other meaning) of the micro visuals: the individual spreads that have their own individual meanings (Tufte, 1990, pp.37-53). The back cover features an advert as a usual magazine would. The advert is for a mood tracking app and represents a microcosm for the larger theme (macrocosm) of mental health. Overall, each spread works as a microcosm … Continue reading “Final Project: Micro-macrocosm”

When designing a magazine, considering the layers and the separation of information is important in order ‘to organise data by separating important pieces of information’ (Tufte, 1990, pp.53-67). I worked on multiple layers when creating ‘Air’ and each layer (whether image or illustration) was imperative to the storyline of the spread/article. ‘Each layer is important and, done well, contributes to the wholeness of the design’ (Rutledge, 2006). In the example above, you can see how I enlivened and also organised … Continue reading “Final Project: Layering and Separation”

Tufte’s theory of Narratives of Space and Time played an important role in the creation of ‘Air’. When designing my magazine I knew that I wanted to include a painting tutorial and have that as the main feature . I aimed to ‘create a timeline with changes between each visual’ (Tufte, 1990. pp.97-119) in order to create a tutorial and teach the viewer how to use painting as a form of therapy. In order to create an effective tutorial, a … Continue reading “Final project: Narratives of Space and Time”

In my magazine, I have utilised Tufte’s theory of small multiples throughout. In this example I am using similar paint strokes to illustrate different colours. The viewer can see that these all represent paint strokes but as they are ‘similar images with slight variations’ (Tufte, 1990, pp.67-81) the viewer can see and compare the different colours. I did this to show how different colours can be used to represent emotion. For example, red for anger, blue for sadness, etc. In … Continue reading “Final project: Comparison of Small Multiples”