In my magazine, I have utilised Tufte’s theory of small multiples throughout. In this example I am using similar paint strokes to illustrate different colours. The viewer can see that these all represent paint strokes but as they are ‘similar images with slight variations’ (Tufte, 1990, pp.67-81) the viewer can see and compare the different colours. I did this to show how different colours can be used to represent emotion. For example, red for anger, blue for sadness, etc.
In this example, I have used small multiples to show the progression of my magazine. On every page in the bottom left or right corner there is a small number indicating how far and where the viewer is in the magazine. Each number is similar with only a small difference. Each multiple is the same font and colour but is a different number – the viewer can therefore see and reference to these numbers easily with no confusion. If they were all different fonts and colours the progression of the magazine would become difficult to follow.
References:
Tufte, E.R., 1990. Envisioning Information. Cheshire (CT): Graphics Press.