Month: November 2020

Designing with shapes For this task we were asked to explore shapes and composition and come up with a graphic based around our current typographical logo. Firstly, I plotted some guidelines to experiment with the composition of my graphic. This is what I came up with in the end. I liked the cross section in the top left as it reminded me of where the moon would usually sit in a painting. This is where I decided to place my … Continue reading “Typographical logo”

Adding colour I first decided how I was going to remove my name from the logo. I decided to change the lettering to say ‘Chart readings’ (referring to star charts). I figured out that the crescent moon used for my second name would work well as the capital C in ‘Chart readings’ as well as this, the moon relates to the reading of the stars. I ended up watching a tutorial on how to achieve a clean crescent moon shape … Continue reading “Typographical logo”

Analysing design choices. https://www.horoscope.com/us/index.aspx This is the website that I analysed. This website offers free horoscopes, zodiac and tarot readings. Their audience will presumably be spiritual people, the age and gender are so variant that the designs must be universal and acceptable to a multitude of beliefs and people. The logo itself is a modern bold font. The bold typeface allows the logo to use the same gradient colour palette. The type is simple and modern perhaps to appeal to … Continue reading “Purpose and audience”